the complete review Quarterly
Volume XV, Issue 1   --   February, 2014



State of the Site

Annual Report for
the
complete review - 2013



  1. Overview:
  2. General Observations
  3. Outlook



I. Overview

       i. The site

       The complete review went online, at www.complete-review.com, on 31 March 1999.

       Growth of the site continues to increase by roughly the same amount, year in and year out:

Books under Review
Month Total
Reviews
December, 2000 529
December, 2001 750
December, 2002 934
December, 2003 1128
December, 2004 1331
December, 2005 1548
December, 2006 1774
December, 2007 1986
December, 2008 2205
December, 2009 2377
December, 2010 2598
December, 2011 2810
December, 2012 3046
January, 2013 3068
February 3086
March 3106
April 3121
May 3138
June 3158
July 3174
August 3189
September 3205
October 3219
November 3238
December 3251

       a. General review data

       Totals: 205 books were reviewed in 2013 (down from 236 in 2012), just above the soft target of 200.

       Length: The 205 reviews totaled 182,009 words, an average of 888 words per review (up 5.84% from an average of 839 in 2012).

       Languages: Books originally written in 35 different languages were reviewed (2012: 33). Stunningly -- and quite handily -- the most represented language was not English, the first year this has even come close to happening (and was mainly due to a steep decline in the number of books-written-in-English under review, from 67 to a mere 35). The most represented languages were:        Country of origin: Books were written by authors from 51 different nations (2012: 64), the most represented being:        Gender: Embarrassingly the trend of male-dominance continues:        Year of writing/publication: The overwhelming majority of books under review were written/first published in the past five years. (Year of writing/first publication is not of the first English-language publication, which would make the list even more current-heavy.):        Year by year, for the seven most recent years:        Genre: Fiction dominated coverage even more than usual, with novels alone accounting for more than three-quarters of all titles reviewed.
       Reviews were of books in the following genres:        In no other category were more than four titles read.

       Grades: No book was graded 'A+' in 2013, but one -- Rimbaud the Son, by Pierre Michon -- finally did receive an 'F' (a first for the site !) and overall grades skewed about the same as in 2012. The number of reviews with the following grades were (2012 totals in parentheses):        b. Most popular reviews

       The full list of the most popular reviews, for the year and month for month, can be found here.
       The 25 reviews receiving the most page-views in 2013 were:
  1. The Three Mistakes of my Life, Chetan Bhagat
  2. Five Point Someone, Chetan Bhagat
  3. The Dilemma of a Ghost, Ama Ata Aidoo
  4. Decolonising the Mind, Ngũgĩ wa Thiong'o
  5. Cloud Atlas, David Mitchell
  6. The White Tiger, Aravind Adiga
  7. Sakuntala and the Ring of Recollection, Kalidasa
  8. The History Boys, Alan Bennett
  9. The Gift of a Cow, Premchand
  10. Q & A, Vikas Swarup
  11. One night @ the call center, Chetan Bhagat
  12. El Filibusterismo, José Rizal
  13. Atonement, Ian McEwan
  14. Ways of Dying, Zakes Mda
  15. Mister Pip, Lloyd Jones
  16. Monsieur Ibrahim and the Flowers of the Koran, Eric-Emmanuel Schmitt
  17. The Assault, Harry Mulisch
  18. Ambiguous Adventure, Cheikh Hamidou Kane
  19. The Story of the Stone, Cao Xueqin
  20. Disgrace, J.M.Coetzee
  21. Lolita, Vladimir Nabokov
  22. Fast Food Nation, Eric Schlosser
  23. The 100-Year-Old Man Who Climbed Out the Window and Disappeared, Jonas Jonasson
  24. Spies, Michael Frayn
  25. Anowa, Ama Ata Aidoo

       c. Other pages - most popular

       The 10 most popular author pages in 2013 were:
  1. Murakami Haruki
  2. Ngũgĩ wa Thiong'o
  3. Patrick White
  4. Amélie Nothomb
  5. Juan Goytisolo
  6. Naguib Mahfouz
  7. Miroslav Holub
  8. Herta Müller
  9. Antonio Tabucchi
  10. Zbigniew Herbert
       The index pages receiving the most page-views in 2013 were:
  1. Books Written Before 1900
  2. French literature
  3. Books Written Between 1900 and 1945
  4. Eastern European literature
  5. Far East Asian (Chinese, Japanese, Korean) literature
  6. Mysteries and Thrillers
  7. Latin and South American literature
  8. Erotic, Pornographic, and Sex-related books
  9. Scandinavian literature
  10. Selected Imprints and Publishers
       The top four remained unchanged from last year, and nine of the top ten all made the list again.

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        ii. Traffic

       Traffic to the complete review was again down sharply from the previous year: the number of unique visitors was lower by -26.22% than in 2012 (previous year change: -23.96%), while page-views were down -21.48% from 2012 (previous year change: -23.5%).

       According to Google Analytics, visitors from 219 countries and territories visited the site in 2013 (2012: 215). The countries that had not sent visitors in 2012 but did in 2013 were: Kosovo, Curaçao, Sint Maarten, Chad, San Marino, Palau, South Sudan, Saint Helena, and Norfolk Island. (The countries that did send visitors in 2012, but not 2013 were: Cook Islands, Guinea-Bissau, Kiribati, Montserrat, Saint Pierre and Miquelon.)
       Among the perennial no-shows, North Korea remains the most eagerly anticipated.

       The twenty nations sending the most traffic to the complete review were:
  1. United States - 40.45% of all visits (up from 38.91% in 2012)
  2. United Kingdom - 10.28%
  3. India - 6.68%
  4. Canada - 4.70%
  5. Australia - 2.98%
  6. Germany - 2.60%
  7. France - 1.73%
  8. the Philippines - 1.69%
  9. the Netherlands - 1.69%
  10. Italy - 1.30%
  11. Spain - 1.08%
  12. Belgium - 1.00%
  13. Sweden
  14. Switzerland
  15. South Africa
  16. Ireland
  17. Japan
  18. Russia
  19. Turkey
  20. China
       India's audience-share continues to increase, while the Dutch slid several spots this year. Only one new nation appeared in the top-20 -- China, displacing Norway (down to 22nd, behind Brazil).

       The ten cities sending the most traffic to the complete review were:
  1. New York - 3.84% of all visits
  2. London - 3.19%
  3. Los Angeles - 1.38%
  4. New Delhi - 1.31%
  5. Melbourne - 1.10%
  6. Toronto - 1.01%
  7. Sydney
  8. Chicago
  9. Bangalore
  10. Paris
       New York returned to the top of the city-table, while Los Angeles jumped several places, moving ahead of New Delhi despite a slight increase in audience-share there as well.

       The vast majority of users still visit the site via desk/laptop computers (82.72%), but in 2013 10.77% visited the site on mobile devices, and 6.51% on tablets.

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        iii. How users find our material

       The majority of visitors to the complete review reached it via search engines (i.e. specific queries), and Google still completely leads the way.

       The sites referring the most traffic to the complete review via static links to the site (or the Literary Saloon) in general (of the blogroll sort, for example) or linking to specific reviews or blog-posts were:
  1. en.wikipedia.org
  2. twitter.com
  3. marginalrevolution.com
  4. aldaily.com
  5. booktrade.info
  6. conversationalreading.com
  7. facebook.com
  8. worldliteratureforum.com
  9. rochester.edu (Three Percent weblog)
  10. stumbleupon.com
  11. time.com
  12. guardian.co.uk
       Since 15 May 2009 it has been possible to get the Literary Saloon on Kindle. A (small) number of readers do subscribe to it.

       M.A.Orthofer -- the complete review himself -- began posting on Twitter, too, and at the end of the year had about 3400 followers (2012: 2,915).

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        iv. Review Copies

       In 2013 there was a significant decline in the number of review copies received at complete review.

       Submissions to the complete review in recent years break down as follows:

Review Copies
Year Total List value # under review
by 1/2014
2013 490 $ 7689.85 119
2012 579 $ 9136.21 176
2011 484 $ 7653.52 140
2010 413 $ 6664.87 124
2009 483 $ 7092.94 109
2008 476 $ 7699.84 121
2007 387 $ 6133.38 110
2006 348 $ 5775.44 124
2005 299 $ 5321.78 106
2004 179 $ 3378.83 99
2003 131 $ 2673.16 74
2002 127 $ 2710.27 80
2001 134 $ 2559.14 78
2000 136 $ 3257.72 78
1999 53 $ 1131.68 49

       (The actual 'List value' is probably considerably higher than recorded because titles are only counted once and a significant number now arrive first in proof form (entered at a zero value list price) and then in final print form (at which point we do not record them again).)
       Between 1/2013 and 1/2014 an additional 19 books received in 2012 were reviewed -- significantly increasing the eprcentage of 2012 arrivals under review. At just under 25% (119/490) 2013 arrivals were reviewed at the lowest rate since 2009 -- but 2013 titles continue to be reviewd in 2014 and should come closer to historic averages.
       While not a record, a book reviewed 25 October 2013 was reviewed 3300 days after it was received (12 October 2004). Sometimes it does take us a while to get to them .....

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II. General Observations


       While domestic internet disruptions led to some delays in posting, the Literary Saloon yet again offered 365 days of posts in 2013.

       Pre-Nobel Prize coverage remains a popular draw, leading to a spike in interest in Literary Saloon-discussions from mid-September through the announcement -- though with an unreviewed Anglophone winner in 2013 there was litte carry-over after the announcement.

       Yet again -- or even more than ever -- link-maintenance has continued to prove an annoying and time-consuming process, as many sites update their sites (including changing URLs to their pages (The Guardian really had to change its URL from guardian.co.uk to theguardian.com ?)), but fail to provide redirects for the 'old' links. The sheer size of the site now, with well over three thousand reviews, makes it very difficult to keep up with all the rotting links.

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III. Outlook

       Presumably, yet again: more of the same. Expect 200 or so new reviews, as well as the usual literary coverage at the Literary Saloon. Any larger scale site-rennovation will still have to wait, though small-scale tinkering remains a possibility. But don't worry -- no changing/disappearing URLs: links to any pages on the site remain as permanent as anything on the Internent can.

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© 2014 the complete review Quarterly
© 2014 the complete review